E-commerce Case Study

Modern e-commerce platform to serve customers worldwide

The 24/7 one-stop-shop for purchasing handicrafts which helped to boost sales, conversion rates and increase customer satisfaction

Modern e-commerce platform to serve customers worldwide


“We received may positive feedback after our online store was launched. The Dynamic Keyword Insertion feature was one of the highlights among the great feedback received.”
– Review from the Client

Client Challenge

One of the key challenges was to ensure that this e-commerce platform helps to boost sales from foreigners. Furthermore, as these handcrafts were for a niche market it was necessary to bring out the value of purchasing carefully designed handicrafts from our client as the market has few other competitors as well. Moreover, some of the other challenges faced when building up this e-commerce site was to avoid including redundant or unnecessary information on the website. Not only might this be distracting the visitors, but it also takes up physical space on the site that could have been put to better use. So we had to focus on more meaningful content space.Breaking down a complicated system into manageable smaller steps can help keep people focused and increase conversion.

We had to put extra time and effort into the UI/UX in order to reduce the number of clicks the user has to go through because additional clicks can often be seen as new opportunities to lose customers. Search engines have become an essential element of the online experience for millions of users. The Search Engine Journal accurately assesses the critical importance of search engine optimization to e-commerce success with a statistic of 93% of online activity begins with a search. Avoiding search engine optimization could quickly place you in the minority of online experiences, a status which could be lethal to your e-commerce goals. So our team of specialized web developers made sure that the website fulfills all the criteria in order to have a good SEO score therefore the website is shown in the top during a search made related to the keywords.

The Gallery Shop

The Solution

Considering all the above challenges that arise to advertise every product available on the site at that scale on that many keywords without writing thousands of individual ads, Our website uses “Dynamic Keyword Insertion (DKI) to make the keyword you are searching for magically appear inside the headline and description of the ad with a templated ad in any search engine search results. We do this by using the AdWords API to programmatically generate unique landing page URLs based on a keyword you search on the search engine such as Google. This solution allows the page to rank to the top as well as get enough attention and traffic through searches. This has raised the visibility and number of visitors to the page in a dramatic way.


The websites overall conversion rate increased by 12.5%, with its mobile conversion rate going up by nearly 30%. All in all, this equated to an additional 93% increase in their sales revenue through the e-commerce platform. The store also now able to maintain data about their customers which they can use to give them a customized service. The platform has also enabled the store who was selling product locally to sell products internationally. Our integrated payment gateway makes it even easier to make sure payments are done faster and safer. The visibility the store has received from SEO, AdWords etc are the main reason they have seen such a hike in sales.

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