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Kelly Felder

Online sale is a rapidly growing element for many businesses. With a global market value of $759.5 billion in 2021, apparel, accessories, and footwear have become the number one E-Commerce sector in the world. Online shopping offers fashion shoppers a variety of opportunities as a part of their marketing and business strategy. Most of the buyers are influenced by this wide range of services available online that lead them towards a perfect online experience. Considering these facts, we have created these designs to fuel the growth of the E-Commerce fashion industry.

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Website design for E-commerce fashion industry

We Started the project with a user centric approach,addressing the whole user experience. During different phases of the project, used a variety of research techniques to gather data and incorporated the findings into the design.

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For the Kelly Felder website, applied the following accessibility considerations: Colors to pass the contrast guidelines interfaces with clear layouts with distinct buttons, menus, and calls to action. Used Interactive Elements Wisely Allow users to resize the screens. 

A Design System is the single source of truth that groups all the elements that will allow the teams to design, realize and develop a product. So a Design System is not a deliverable, but a set of deliverables. It will evolve constantly with the product, the tools, and the new technologies.

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Bleep Med

BleepMed, is a project designed to help patients avoid long queues and save their time when visiting a doctor in UAE. Also, this application helps to streamline and improve the traditional process of purchasing medications. The key findings from the research and analysis phase which were beneficial when designing the BleepMed mobile application are documented below. It was a project done for a doctor in Riyadh, Saudi Arabia. The project was a doctor app designed for patients to book doctors and to purchase medicines from pharmacies.

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To allow an easy way to purchase medicines and book consultations without the hassle and to save time. We organized the entire process through innovative solutions that simplify the process in real life.

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What’s unique about this project is that, we had to dive into our customers shoes to understand the way their interact with an app, their cultural behaviors and even the type of typograghy they are used to. This understanding with the help of a thorough research helps us solve problems for our international clients through our designs and build them beautiful and robust digital products with great user experience.

User interview and observation, identify the pain points, empathy map, user journey, prototyping and micro-interaction, problem identification and creativity, and finally giving a smooth experience through this app and obtaining all their needs by the services offered.

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RevolutiON

The internet makes buyers and sellers more visible and accessible to each other locally and globally. The opportunity to connect quickly and efficiently to multiple markets can pave the path for smaller businesses to grow. Without E-commerce, establishing a physical presence in multiple markets
can be costly, and sometimes, it might be difficult for small-scale businesses to digitize their businesses by going online due to numerous limitations. This project targets designing an E-Commerce platform that helps small-scale business owners in the country to easily go online and sell their products to a wider range of consumers.


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Website design for an E-commerce platform

To introduce an E-commerce platform that caters the timely needs of the general public who are interested in buying locally produced goods and to develop a one stop shop for the customers to buy all their daily needs
with a wide array of product availability. We Started the project with a user-centric approach, addressing the whole user experience. During different phases of the project, used a variety of research techniques to gather data and incorporated the findings into the design.


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The E-commerce industry in Sri Lanka has seen exponential growth during the past few years. This has made E-commerce a very attractive trade to Sri Lankan women entrepreneurs. Due to the relative ease of getting started with an E-commerce business, we are seeing numerous new E-commerce websites getting launched each day. Given the competition of the market, putting up a user-friendly design is not only about having a great idea but also creating a design that addresses empathy, accessibility, consistency, visual hierarchy, marketing aspects, etc.

We have created wireframes for certain features of the application as follows. These two-dimensional illustrations of the page's interfaces will specifically focus on space allocation and prioritization of content functionalities available, and the intended behaviors of the functions.


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Project Morpheus

Two decades ago, machine learning tasks related to images and videos were conducted by PhD scientists, and researchers from blue-chip companies, as the tasks relied on heavy resources and computational powers. Classifying a dog from a cat was a heavy and a major problem that many scientists worked on. But, currently, such a problem is a beginner-level task, as classifying images and videos have matured exponentially in the last 10 years.


Countless domains, ranging from agriculture to space travel, utilize Object Detection to great results. For many years, CCTV cameras have been just an eye that does not have a brain: the user has to analyze each frame by frame to obtain details from the footage; but nowadays, thanks to Artificial Intelligence, analysis of CCTV footage can be obtained almost instantly, and also at real-time too. Also, use-cases such as detecting spoilt cultivations, detecting obstacles in a self-driving car, automatically recognizing an employee from cameras are some places Object Detection has helped immensely.


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Although currently in the research stage, this application could revolutionize the future of gameplay as a whole, allowing gamers to control any first-person game based on their physical movement, without requiring an external peripheral in addition this would also lead gamers to be more active when playing games instead of being idle. Our vision for the secondary evolution of this project is to incorporate VR technology.


As with any AI project the first barrier of project Morpheus was also data. There was very little labeled open-source datasets available to track and detect game control postures such as punches and kicks. So we at rootcode labs took the initiative to create an action detection dataset internally by getting videos of our own Rootcoders making the postures and movements, these video streams were then split into frames and then labeled. The next step was to build the model, a combination of custom trained object detection and pose tracking models were used and finally to interface with the OS to input key presses our AI team developed several in house tools using C and C++. We are also in the process of releasing a research paper on the dataset and model we used to train this task.


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Tula Labs

Tula Labs, a part of the Procme group, is one of our standing-out clients whose key areas of expertise are manufacturing electronics, robotics and software solutions for smart cities, mobility and telecommunications in Portugal. Apart from that, Industrial monitoring, Artificial vision, product development and infrastructure services are also some of the other services they specialize in. 


As the client discussed the functional specification with us, it was understood that they wanted a sophisticated web application that allows the client to integrate with their existing systems, so we had to make sure we were familiar with some of their processes. We also needed to ensure that the Tula Labs’ cards or any generic card is seamlessly syncing across their existing platforms, which enables the user to monitor real-time activity. We also had to consider the localization of the system being unique to each enterprise customer who uses this system, their brand had to be reflected throughout the system. This includes handling multiple languages and the translation throughout the system. So the system was ready to hit the international market with ease of use. The CI/CD pipeline was strictly defined and set to test regressions and check functionality automatically when deployment was done. We had to process and render graphs that had thousands of records and calculations done which would have a direct impact on the performance of the system. This also meant that we had to handle the real-time changes in data, for which the team integrated WebSockets. 




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We Built an effortlessly scalable,  centralized system that manages any number of EVC stations for either their employees or the public, helped our client to demonstrate the environmental commitment and support towards brand value. We also enabled our client to provide their end customers with convenience in terms of availability, pricing plans and real-time monitoring and helped our client export data directly from the website in order to compare and track energy consumption, transactions, revenue, and overall usage. Furthermore, we gave our clients the autonomy of editing certain information according to their choice. E.g. Billing plans, EVC station access, Generic cards, or Tula cards linked to the EVC’s)

 


We built a fully functional Electric Vehicle Charging (EVC) management platform for Tula Labs available in a static website hosting provider where the content will be obtained using the REST APIs and WebSocket connections to the back-end. 
Any user of the system is required to sign up by updating their location, billing plans, and their unique generic ID or TULA card. Upon logging in, the dashboard represents the main page of the application where the client has access to useful information and helps to navigate through. The graphs graphically represent information such as: Energy consumption per day, Overall revenues per day, Number of transactions per day, Usage percentage. 
Using this platform, our client can allow its end users to register new EVCs, manage who has access to each EVC and which Near Field Communication (NFC) tags are associated with each person. For instance, Tula can issue new NFC cards to their employees or configure office ID’s and directly link them to the EVC station. This way our client benefits from automating the entire process manually assigning or allocating an EVC station for a certain staff member. Now that they have eliminated a lot of time-consuming stages, they can also monitor and track who is using which EVC station in real-time.



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Trakee

Trakee was introduced as a product which serves as an online platform for SME businesses to enable operational transparency with regards to customer orders, so that customers can appreciate and understand the value and effort which goes into obtaining services. The founder of Trakee, understood the pain point behind businesses that adopt no operational transparency. When people wish to obtain any kind of service, there is a certain waiting time for the service to be processed and it is a known fact that people hate to wait. So the Trakee team wanted to find a way to notify people about the status of their service orders. Whether you give a suit to the dry cleaners, or order a pizza, a bit of waiting time is needed to get the task done. It also gets frustrating if there is a delay. Delays mostly likely occur due to external, uncontrollable factors such as weather and accidents or simply due to lack of organization. The team also realized that if businesses had a system in place to inform customers about any predicted delays, customers are more likely to be understanding and patient.

Online order management & customer communication tool 

Based on a study from Harvard Business School, customers were more likely to be patient when they are updated with the work that goes behind the scenes and are provided with reasons for the waiting time and delay. So if companies update their customers about the status of their order, they will be more likely to wait and value the service more. But why don’t most businesses update their customers? It’s because the manual effort of managing a large amount of orders is complicated and exhausting. It is difficult to update customers and manage their orders at the same time because most businesses don't have the proper resources, systems and technology to communicate with customers effectively. Once the team conducted our market research, they recognized that businesses wanted to provide a way to bring forward operational and location transparency for their products and services while seeking strategies to increase sales. 


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With Trakee, businesses are able to update their customers about the order status effectively. This online platform enabled SME businesses to easily add and manage orders and update customers simultaneously. Trakee enhanced operational visibility to customers and enabled people to provide feedback on the orders received. With this feedback Trakee was further configured to help companies deliver the best customer service possible. Customers who are provided with operational and location transparency had a feeling of getting a high quality service and enhanced willingness to pay. They also trusted that these companies had more expertise and were more thorough when it came to providing services. Moreover, employees got more job satisfaction and were motivated to put in more effort when they recognized that their work is made transparent. Trakee also gives the opportunity for businesses to send digital invoices to customers. In comparison to paper invoices, these digital invoices decrease paper waste and help in reducing the carbon footprint. It is also easy for customers to keep track of digital invoices which means businesses are likely to get paid quickly and the errors of sending wrong invoices are minimized. 

After taking into account the challenges faced, Trakee Management was developed, a SAAS product that helps service-based SME businesses to enhance their operational and location transparency to build a better customer experience. Trakee is an incubated product from Rootcode Labs, where Rootcode assisted in accelerating the creation of this product, and thereby helped streamline the workflow of companies and digitize their customer interactions and experience. 

Trakee is an order management and customer communication tool for SME businesses where businesses can add and manage their orders and update the customers about the order status through an SMS. Customers are updated about their order statuses such as location of the order in real-time along with the notification of any delays which enhances customer satisfaction.  Companies are also provided with the opportunity to integrate Trakee to their existing systems or use any new systems with Trakee. Be it project and task management systems, POS and CRM systems or appointment management systems. More of Trakee’s features include the ability to send digital invoices to customers and the opportunity to receive feedback and reviews from customers.


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Aman

One of our middle eastern clients turned to Rootcode Labs to develop their official mobile application that could bridge the gap between the insurance companies and potential insurers. This gave an opportunity for the business to break away from the traditional insurance process and generate a list of quotations of the insurance companies based on the  requirements and the details provided by the user and get a comparison of the selected insurance companies.

Aman required the application to not just allow its users to obtain information about certain insurance companies but also to generate a list of comparisons of quotations from each insurance company so the user gets multiple options to choose from. Other vital features like chat options, viewing upcoming premiums, rapid notifications and live updates, security features such as standardized SSL connections, user authentications and secured payment gateways were included in the application as per clients’ requirements. 

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The app allowed the client to build and retain valuable customer relationships, generating revenue. With this marvellous idea and our efforts on design and developments, we helped to reach a milestone in the insurance industry of the Middle Eastern region. 


Our fully fledged developers and UI/UX designers examined the pressure points to overcome the challenges. We put our fullest capabilities to create a one-stop-shop for the target crowds to explore, compare and select the most suitable insurance option to secure their future.
To overcome the challenges, the team conducted market research and communicated with the client to obtain information about the culture and principles, to create an application that makes the user feel satisfied and comfortable.  Our team conducted customer profiling techniques collaboratively to create a portrait of our target customers and their ways of interactions with mobile applications.  
Moreover, the team analyzed the user requirements, to develop a single window for over 2 million potential clients, allowing them to not only compare the insurance premiums but to also purchase an insurance package in a less redundant, efficient and secure manner.  


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Aphelia 

Aphelia is an AI based resume parser which can extract unstructured data from resumes and present them in a more structured format. The potential of using AI in the recruiting process is best for large companies and could radically alter the hiring process.

According to Glassdoor, on average, a corporate job offer attracts nearly 200 resumes, and of course, by the norm, it will be a human recruiter who has to go through all of the received 200 resumes. Many existing HRM systems do not compose a component for resume parsing extraction because getting structured data from an unstructured text is not an easy task. Most resume parsing and extraction products available in the market use rule-based or Named Entity Recognition techniques to extract and identify particular words that correspond to the attributes of the candidate. The problem with rule-based methods such as using regular expressions is that these rules aren’t flexible enough to cover all possible resume formats. In named entity recognition (NER) based resume parsers, only words can be categorized, which wouldn’t work in the case of resumes because, in resumes, different attributes are of different structures.

Aphelia can solve the need for extraction and structured presentation of data in existing recruitment systems so that recruiters can view each resume in one structured way instead of going through countless different structures and formats and then interpreting information from them.
Another unique feature of Aphelia is that it can get better at information extraction as it is fed more and more resumes due to the extraction algorithm’s learning capability. Also, this automated self improvisation is rarely seen in most of the similar products.


Aphelia is an AI-based, smart resume parsing tool that can save the hassle of going through individual resumes and interpreting information for recruitment professionals. It can extract necessary information from unstructured resumes and present the data in a more readable and structured format. In addition, the data output by Aphelia can be used to rank candidates depending on how much the extracted attribute of each candidate matches the requirement provided by the recruiter. As Aphelia is an API based tool, it can be easily used by enterprises to integrate their HRM systems, with Aphelia’s high-end resume parsing and extraction accuracy.

Portfolio

Kelly Felder

Design

Bleep Med

Design

RevolutiON

Design

Project Morpheus

AI

Tula Labs

iOS, IoT

Trakee

iOS, IoT

Aman

iOS, IoT

Aphelia

AI

Cryptocurrency trading platform

iOS, IoT

AI based money lending platform

AI

SmartRent

iOS, IoT

E-commerce platform

iOS, IoT