Kelly Felder

Introduction

Online sale is a rapidly growing element for many businesses. With a global market value of $759.5 billion in 2021, apparel, accessories, and footwear have become the number one E-Commerce sector in the world. Online shopping offers fashion shoppers a variety of opportunities as a part of their marketing and business strategy. Most of the buyers are influenced by this wide range of services available online that lead them towards a perfect online experience. Considering these facts, we have created these designs to fuel the growth of the E-Commerce fashion industry.

Main Cover

Design Process

We Started the project with a user centric approach,addressing the whole user experience. During different phases of the project, used a variety of research techniques to gather data and incorporated the findings into the design.

Second Topic Cover
Third Topic Cover

Design System

A Design System is the single source of truth that groups all the elements that will allow the teams to design, realize and develop a product. So a Design System is not a deliverable, but a set of deliverables. It will evolve constantly with the product, the tools, and the new technologies.

Fourth Topic Cover

Accessibility Considerations

For the Kelly Felder website, applied the following accessibility considerations: Colors to pass the contrast guidelines interfaces with clear layouts with distinct buttons, menus, and calls to action. Used Interactive Elements Wisely Allow users to resize the screens.